Innovative Fundraising Options
You've probably tried everything from cookie dough to selling discount cards to raise funds for your play space. They may have worked wonderfully, or maybe they weren't exactly what you needed for your area at the time. This seems to vary in different geographical locations. You just have to find what works for you.
Here are some interesting facts on the use of online auctions for fundraising why and how they work.
Prof. Deepak Malhotra of the Harvard Business School has identified Behavioral Determinants of Auction Behavior, otherwise known as Auction Fever. His data, focused on the theory that competitive arousal causes people to spend beyond preset limits, is being used to tailor messaging to online bidders during auctions to cause them to increase bidding thus raising significant additional funds for charities. Why not get your school or organization involved in this process and try it out?
Over the past 2 decades, BiddingForGood has raised $500M for charities.
On average, organizations raise $10,000+ more using online auctions as a fundraising tool versus conventional methods.
In May and June of 2007, BiddingForGood generated, on average, 38 bids per auction item.
BiddingForGood generated 33.3 percent of all bids for the American Cancer Society's California Spirit Auction (50 of 150 overall bids).
Why do they work so well? Online auctions remove the barriers of time & geography; you can bid anytime, anywhere not just at the Gala during one night.
Over 70 percent of online bidders are women which is very different from onsite auctions.
Women are highly involved in school and PTO fundraising which makes this a great tool for fundraising for schools and related organizations.
BiddingForGood has 30,000 members who are cause-minded, serial online auction shoppers.
