The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by The Toy Association. Deeply rooted in research and facts, the Genius of Play is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more successful next generation.
The mission of The Genius of Play is to provide families with the information and inspiration they need to make play an important part of their child’s day. Through their website and social media channels, parents can find facts, useful tips and expert advice on how toys and play can help kids build confidence, creativity, critical thinking and other skills that will serve them throughout their lives. Plus, you can get ideas on how to keep playtime fun and fresh!
IT’S MORE THAN PLAY!